The previous record — 32 hours, 7 minutes and 14 seconds — was set in 2009 by a couple in Germany, according to Guinness World Records.
According to the rules, the lovebirds’ lips cannot part at any time. They are allowed to drink things like water, coffee, milk or juice — but only through straws while continuing to kiss. They also have to remain embraced during bathroom breaks possible every three hours — accompanied by contest monitors.
The harshest rule: no sitting or sleeping. One woman participating with her boyfriend fainted just half an hour after it began Sunday.