Free clothes… so long as you aren’t already wearing any: Shoppers strip down to their underwear for Italian store’s promotion
Dozens of bargain hunters strip down for sales in Rome and Turin
The Seminaked Party is organised by Spanish-based brand Desigual
Party previously held in cities such as London, New York, Paris and Tokyo
It may have been a little warmer in Italy than much of the United Kingdom at eight o’clock this morning.
But that should take nothing away from the brave efforts of those who stripped down to their underwear for the beginning of the January sales in the cities of Rome and Turin.